Destination Östersund AB
Östersund will be even more attractive to visitors – a new destination company, Destination Östersund AB, will make sure of this. Local trade and industry are the forces behind the new company.
Destination Östersund AB gathers local businesses to form a platform for trade and industry, forming a cooperation to drive development in Östersund. In the future it will also give the owner companies and members increased profitability.
“Östersund Municipality has long carried the heaviest load. Now local businesses want to do their bit and work together on development issues that benefit us all,” says Christer Sundin, Managing Director of Diös Fastigheter and partowner of Destination Östersund AB.
Destination Östersund provides Östersund Municipality and Östersunds Turist & Kongress with a single committed player and partner with a business focus.
“Many of us are enthusiastic about developing the visitor industry, not just companies with a direct link to tourism, but all of us who see the importance of Östersund developing as a reason to travel and as a place in which to live and work,” says Susanne Norman, vice chairman of Destination Östersund AB and Airport Manager for Åre Östersund Airport.
Destination Östersund AB was formed as part of the Peak Innovation project and now has around 20 owners. Work is done via the board. The company is financed through its owners and is run as a business; it is possible to be an active owner, partner or member. The company’s activities will start in 2011 and include recruiting project managers. Examples of areas in which Destination Östersund AB is involved include training tourism, infrastructure issues and joint marketing
