Idrottskassan AB
Environmental technology isn’t just technical innovations. New creative ideas and solutions in the service sector can also benefit our environment, for example letting sports clubs get involved in recycling.
Idrottskassan AB has hatched a brilliant idea where everyone’s a winner – sport, households, society and the environment. The business idea is to allow sports associations to take care of collecting recyclable materials and is expected to give the clubs a good income in the long term. For a modest fee, house owners in Östersund have their newspapers, glass, tin cans, etc., collected at the door. Idrottskassan organises the activity and supplies trailers and a neatly designed hard-plastic storage box.
“An association which signs up 500 households and collects their recycling can earn almost half a million kronor a year for a limited amount of work,” Krister Edling, Managing Director of Idrottskassan AB, says.
Swedish sports associations are getting less and less state funding for their activities and sport must therefore find new ways of making money. Municipal environmental officers are also very positive about the project, which is expected to improve the degree of cleanliness in the sorting of recyclable materials.
Many other municipalities around Sweden have also shown great interest in the project. The pilot project Vinn & Återvinn [Win and Recycle] is backed by Idrottskassan Partners AB along with Peak Innovation, Östersund Municipality’s cleaning services, Reaxcer AB and Jämtland/ Härjedalens Sports Association.
