Peak Experiences R&D AB
The Peak Experiences research project, which is run under the auspices of Peak Innovation, is now moving more distinctly into a commercialisation phase and a company has been founded, Peak Experiences R&D AB.
“We are convinced that we have developed a service which can improve the quality and profitability of most destinations. The challenge now is to strengthen the company so that the commercial potential can be fully realized,” says Bo Svensson of ETOUR.
In simple terms the service is about identifying and evaluating attractions at various destinations, an event or a theme park. By using GPS transmitters and qualitative data collection methods organisers can increase their knowledge about their visitors’ experiences and consumption.
