Skiers Accredited
Mikael Åslund, company-development manager in Åre and Andreas Jonsson, ski coach, are now setting up companies in Sweden and Norway which aim to develop skiing and skiers, Skiers Accredited. Products have been adapted for an international market and are intended to attract both customers who want to become “black-run skiers” and those who are happy simply to improve. Peak Innovation supports their work through contacts and pilot studies.
